Ask any successful entrepreneur or business professional, and they’ll tell you how crucial having a great personal image online is to your success. In today’s digital age where everything is connected through the internet, your ability—or lack thereof—to create a strong and positive online presence will dictate how successful you are in connecting with clients who’d want to do business with you.
Indeed, personal branding isn’t just for multinational conglomerates and celebrities anymore. It’s something that every business professional should have, no matter what your niche may be.
At first, the whole idea of building one’s personal image online seems daunting. In reality, it’s very straightforward as you’ll find out going through the steps below.
Step 1: Be clear about your personal image goals.
The first step to building a strong personal image online is being crystal clear on what image you’d want to project to the world. To do this, ask yourself the following questions:
- What do you to be known for?
- Why did you start your business?
- Who is your ideal client?
- What is the one thing that you can consistently give your clients that will set you apart from others in your niche?
Take time to answer each question. The more detailed your answers, the more defined your online image will become.
Step 2: Create your story.
Best-selling author Simon Sinek once said: “People don’t buy what you do. They buy why you do it.”
Sharing your story allows people to connect with you at a personal level. At the same time, it gives you the opportunity to let your personality to shine through. It’s this connection that slowly helps you to engage with them and eventually turn them into your potential clients.
Step 3: Build a website.
Your website serves as your personal real estate online. It’s where people can learn more about you and what you do. If you want to change careers or get promoted, your website serves as an online extension of your resume that recruiters and hiring managers can find when they search online for potential candidates.
Step 4: Start blogging.
Blogging is another sure-fire way of helping you build a strong and professional image online. By sharing your expertise in your field, you establish yourself as an authority in the subject. Doing this will, in turn, help you attract more of your potential clients to your site, allowing you to engage with them further.
Step 5: Get active on social media.
Social media can be a double-edged sword. On the one hand, it’s an excellent avenue for you to promote your brand to the people you’re trying to reach. However, if you’re not careful, it becomes a time sucker.
That said, make sure that you carefully choose one or two social media sites where your ideal clients will be most active. That way, you’ll be able to focus your efforts on building your personal image online without risking getting side-tracked.
Your personal image online is a combination of who you are and how you want others to perceive you. By following these steps, you’ll be able to start building your brand and establish your online presence.
If you want to take this to the next level, we can help you craft the personal image to project to your target clients so that you can quickly reach your career goals. Our free Discovery session with Coach Margaret will help you uncover your unique traits and help you identify which ones to focus on as you build your personal image online. Schedule your free session with Coach Margaret today to learn more.
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